1. Personal data administrator

The administrator of your personal data is: PR BRANDS ul. Modra 18a/2 60-388 Poznań email: lile.things@gmail.com

2. Legal bases for data processing

We process your personal data on the following legal bases:

• Performance of a contract (Article 6(1)(b) GDPR) — fulfilling the order, processing payments, delivery, returns, and complaints.
• Legal obligation (Article 6(1)(c) GDPR) — fulfilling tax and accounting obligations.
• Legitimate interest of the administrator (Article 6(1)(f) GDPR) — website traffic analysis, preventing abuse, pursuing claims.
• Consent (Article 6(1)(a) GDPR) — marketing, newsletter, personalized advertisements. You can withdraw your consent at any time.

3. What data do we collect

We collect the following personal data:

• First and last name
• Delivery address and billing address
• Email address
• Phone number
• Data related to orders and purchase history
• Data related to browsing the site (cookies — with your consent)

4. Purpose of data processing

We process your data for the purpose of:

• Processing and servicing orders
• Communication related to the order
• Sending newsletters (if you have given consent)
• Displaying personalized advertisements (if you have given consent)
• Analyzing website traffic and improving its performance
• Fulfilling legal obligations

5. Data retention period

• We store order-related data for 5 years from the end of the tax year in which the order was placed (tax obligation).
• We store marketing data until consent is withdrawn.
• Customer account data — until the account is deleted.

6. Data recipients

We may share your data with:

• Courier and postal companies (delivery execution)
• Payment operators (transaction handling)
• Shopify Inc. (shopping platform) — data is protected in accordance with GDPR
• Google LLC (analytics) — if you have given consent
• Meta Platforms (advertising) — if you have given consent
• Accounting office (accounting duties)

7. Your rights

Under GDPR, you have the following rights:

• Right of access to your data
• Right to rectification of inaccurate data
• Right to erasure of data ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)

To exercise the above rights, contact us at: contact@lilethings.com

You also have the right to file a complaint with President of the Personal Data Protection Office (UODO), Stawki 2, 00-193 Warsaw.

8. Cookies

Our site uses cookies. Detailed information can be found in the cookie banner displayed on your first visit. You can manage your cookie preferences at any time.

9. Changes to the privacy policy

We reserve the right to change this privacy policy. We will inform you of any significant changes via email or through a notice on the site.

Last updated: April 2026